With four new Pop-Up Stores, NextCom inaugurates its collaboration with JTI
After the successful outcome of JTI’s summer spec and its selection of NextCom as its strategic partner, the operation of the four new pop-up stores in the popular commercial centers Designers Outlet, Golden Hall, and The Mall Athens confirms in the most creative way the multinational account’s integration into NextCom’s portfolio.
The Pop-Up Stores created in collaboration with JTI and Lamda Development are part of the launch of the new Ploom tobacco heating device, which aims to offer users a completely new enjoyment experience.
NextCom has taken over the exclusive operation of the stores, ranging from their comprehensive commercial management to staffing them with specialized personnel, including brand specialists, store supervisors, and area managers, with full support in technical means such as leased cars and mobile phones.
Consumers in contact with the store staff have the opportunity, in high-aesthetic spaces, to see and get to know up close the full range of JTI tobacco products, to make trials, and of course, to purchase their preferred items.
October 23 was the first day of operation for the stores, thus NextCom won the challenge of the strict timetable for presenting the new product in the Greek market, while laying strong foundations for the account’s development with new projects and stores nationwide.
It is noteworthy that for the successful development of the demanding project, NextCom mobilized 100% of its resources in HR, accounting, and logistics for more than 2 months and additionally invested capital in the storage and distribution infrastructure of tobacco products.