KIWI‑LICIOUS at CPMA 2026: Strategic Support with Global Impact by NextCom Group

As part of CPMA 2026, one of the most important international trade exhibitions for the fresh fruit and vegetable sector in Canada, held at the Metro Toronto Convention Centre, South Building (April 28–30, 2026), NextCom Group once again reinforces its strategic role in supporting and delivering complex international projects through its dynamic contribution to the KIWI‑LICIOUS initiative.

NextCom Group was responsible for the complete strategic planning and operational support of the Agricultural Cooperative of Episkopi’s participation in the exhibition, managing every phase of the project with precision and consistency. From the creative design of the exhibition stand to the coordination of targeted B2B meetings and the organization of three professional business dinners, the NextCom Group team approached the project with an integrated, holistic strategy and an unwavering focus on measurable results.

Participation in CPMA 2026 represented an exceptional opportunity to establish meaningful connections with market professionals, importers, distributors, and key decision-makers from across North America. Through a carefully designed combination of physical presence and immersive brand experience, NextCom Group succeeded in creating a dynamic environment for networking and partnership development.

The core objective of the project was to highlight the superior quality of European kiwifruit, while simultaneously communicating the values that define it: authenticity, freshness, sustainability, and exceptional taste. The experience was designed to engage both industry professionals and opinion leaders, strengthening the overall image and positioning of the product within the international market.

In parallel, NextCom Group curated and delivered the official press and networking event in Toronto, creating a high-level setting that encouraged meaningful presentation and dialogue. Through targeted presentations and curated brand experiences, the strength of the KIWI-LICIOUS project and its strategic focus on the U.S. and Canadian markets were effectively showcased.

The content of the presentations focused on building a strong brand narrative around European kiwifruit, highlighting not only its outstanding quality, but also the holistic experience that accompanies it, an experience that blends Europe’s agricultural heritage with the modern expectations of the global market.

Through strategic thinking, creativity, and flawless execution, NextCom Group continues to bring European products closer to international markets, creating value for its partners and reinforcing the global outreach of the agri-food sector.